The technical definition of branding is the sum total of all functional and emotional assets of the product, service or group that differentiate it among the competition. Ultimately though.

The process of designing a website begins with a concept that includes planning, research, and production. Many companies use websites to deliver their brand message to their consumers directly.

The power of effective graphic design work should not be overlooked. Now more than ever, design has a huge opportunity to prove itself as a company’s most valuable consumer touch point.