P E R S O N A + M E S S A G E
Know Your Organization or Product
Before your brand is created, your organization should be set up for success. Ceasar Graphix examines both your current and future state to understand what will motivate your customers and employees. This foundation supports a brand that drives positive experiences and engagement at every point of contact.
- Analysis: Create a collaborative document to better understand your primary objectives, general history, political landscape, resources, competitors, etc.
- Collateral & Media Audit: Review existing marketing and advertising materials.
- Demographic Interviews: Informal interview and think-tank process with existing customers. This will not only allow us to learn more about the core demographic, but also reveal targeted advertising opportunities.
To create an experience accurately reflecting a brand, an organization’s team needs to embrace the new brand and know how to use it before it’s implemented in their industry. How they answer phones, how they treat their customers, how it feels to deal with their business, the look of your website and marketing materials — these are all expressions that make your brand message work. Ceasar Graphix helps implement your brand by presenting the organization’s newly created guidelines to staff, the board of directors, vendors and industry press.
- Produce Implementation Guidelines and Standards
- Instructions for Employees
Working together face-to-face is crucial to creating an authentic brand.